Does My Business Need A Website?

(in this article you'll discover 7 tips to help you make an educated decision about that very question.)
And before we get into that... you may have come here because until now, you didn't see the need for a website.
You may have built a successful business just on word of mouth.
We get it.
And we agree.
Word of mouth is a powerful thing.
For many businesses, it has been their kickstart, momentum and bread and butter.
But unfortunately, this can lead you to think that a website isn't necessary, that word of mouth is enough, and there is no place for your business on the internet.
The question that's important to ask though is this...
What happens when no one meets up in person anymore and referrals all the sudden dry up?
Like what happened when the COVID19 pandemic hit…
Or what happens when social media algorithms change and your Facebook, Instagram or Twitter page that’s been sending you new customers all the sudden stops doing so?
What happens when the rest of the world has gone digital, which is exactly the movement that started in 2020... and it's where all your customers are now going... but you're not there.
If any of those questions in the slightest resonate, we want to help.
We don't just want to show you why your business needs a website, but rather how a website is going to make your business stronger, more resilient to the changes in the economy and technological advancement...
... and just plain simply put...
Help your business grow!
Our passion and advocacy for your business needing a website doesn’t come from the fact that it is OUR bread and butter. It comes from the evidence we've seen over many years of creating websites that shoot businesses into the stratosphere.
Like one of our clients named Glen.
Check out what it did for his business here.
We want that for YOU.
There has never been a BETTER time to invest in a website for your business. The world is more reliant on the internet than ever. Whatever people can achieve, purchase, learn or book without leaving their homes - they'll do it.
Cybersecurity Ventures discovered that a massive 75% of the world's population is online in a post-pandemic world.
This is predicted to increase to 90% by 2030.
The search industry is a beast that is quickly taking over the internet, which makes one thing certain - people are online searching for YOU.
Make sure they can find you!
Still not convinced?
Here's A Handy List Of
7 Reasons Why Businesses Need A Website
1) A Websites is a great investment for your business
Exposure is critical for any business of any size. Opening your business to the gigantic pool of people online (75% of people, remember?) will increase sales, get more bookings, and drum up more interest.
This is achievable with great content and SEO; however, having a website to begin with is a great start.
2) A Website creates constructive conversations and customer communication
Your website offers a platform for communicating with your customers clearly and constructively.
This is especially handy for businesses catering to an older demographic who may not be on social media.
You can rest assured that your customers won't be frustrated or misled.
3) A Website brings authority to your business and makes you look professional
Have you ever experienced the frustration of being unable to find a business's information on google? Or the uncertainty if their website comes up with the infamous '404 not found'?
That's how your customers feel when your website is missing or broken. 84% of consumers assume a business is more credible when it has a website, plus it allows you to have contact forms, business emails and certifications on display.
Instant professionalism boosters!
4) A Website attracts a whole new pool of clients
5) A Website showcases your entire range of products and services
There are only so many social media posts and stories you can do to show off your products or services.
Many established businesses have a whole range to offer, and having your own website allows you to show off all the features and benefits that make your thing the best thing.
6) A Website controls the narrative around your business
Remember that feeling we mentioned earlier - the uncertainty with the 404?
That's you beginning a narrative about the business in your head.
If the only brand perception about your business is what OTHER people say or a blank computer screen, you're putting your reputation up for a whole lot of risk. On the other hand, your website can quickly clear up any uncertainty or misconception people have about your business.
7) A Website showcases reviews and customer testimonials
This is coming back to that good when it works, bad when it doesn't word of mouth.
You can show your most gleaming reviews and testimonials on your website to ease the minds of new customers.
Your professional website will also allow somewhere for third-party review sites to link to, improving your look and success on search engines.
Nope, a Facebook Page Doesn't Count...
We get it.
Small business owners are busy, often wearing way too many hats with days planned down to the hour. Many business owners feel they have to be web developers to get a website off the ground, but this isn't the case.
Website development is made simple these days with an easy-to-use content management system such as WordPress, removing the need for super advanced tech-savvy, coding skills.
Social media networks are absolutely important for small businesses, improving their legitimacy on both the search engine and local business pages. However, they will never reach a target audience as refined or provide an immersive customer experience as a website can.
Basing your business purely on social media will:
- Limit the reach of your business
- Cost money to reach the right customers
- Limit your customer base
- Not allow you to create relevant content
- Prevent your business from being found online
- Drive traffic to your competitors
- Neglect one of the most important things - SEO!
Building a website?
It's just better business!
"Okay - but where do I start?!"
Businesses can’t afford not to have a website in this digital age, where mobile devices are an added appendage and e-commerce is more popular than ever.
The good news is that many avenues exist to make your business website's creation, management, and success easier than ever.
Like us!
We can work with you to make your website perfectly personalised to your business and location, tailored for your target audience, and optimised for maximum reach.
You won't have to lift a finger or worry about a thing with our experienced and dedicated crew creating a website that will sell AND represent your business perfectly.
To take your business to its fullest potential (stratosphere here we come), click here to get started with our team.
Building websites that sell is our name AND our game, and we can't wait to help you with yours.
